A collaboration with Jay Schroeder.
In 2001, ESPN featured the revolutionary training Jay Schroeder designed — the work that turned a 190-pound walk-on into a first-round pick. Now it’s becoming a program you can run. The list hears first.
First access when the cohort opens — and the founding rate, the lowest it will ever be offered. No spam, unsubscribe any time.
That four-minute video still gets shared a generation later — it shaped countless athletes and more than a few of today’s coaches. I’ve stayed quiet on how I train ever since. Now I’m back, and Jay’s with me — the same partnership that built the method in the first place.
I believe in training elite movers first. Yes — we still want to get big and strong, but never at the expense of how you move. This is the modern build of the same method that took me from a 190-pound walk-on to a first-round pick: a program for the athlete getting ready for a season, and for anyone who takes training seriously and wants more out of it. The first cohort starts this summer.
Green River, Wyoming to Chandler, Arizona. 190 pounds with no stars. Player of the year on paper — on the recruiting trail, nobody called. Walked on at Arizona State.
Found Jay Schroeder at seventeen. Together we drew up a six-year plan toward the Draft, and got to work.
Six years later, the same body nobody recruited put up Combine numbers nobody expected. Twentieth pick to the Rams.
Two-time Pac-10 first team. Pac-10 DPOY. All-American. Sun Devil Hall of Fame. None of it was given — all of it was Built, Not Born.
The first cohort opens this Summer 2026.
The list hears first — and holds the founding rate.
First access when the cohort opens — and the founding rate, the lowest it will ever be offered. No spam, unsubscribe any time.
You’ll get the open notice first — and the founding rate. Until then, the work is the work.